Aleya Hoerlein

Book Design

BENEATH BROOKLYN

Description: Beneath Brooklyn is a book I created consisting of 50 portraits and stories that celebrate the lives of the famous, the notorious, and the great people laid to rest in Brooklyn's Green–Wood Cemetery.

Identity / Collateral Design

THE PERELMAN MUSEUM

Description: The Perelman Museum, a new branch of the Philadelphia Museum of Art, currently does not have its own identity. The logo was designed at School of Visual Arts and is based on the Perelman's window laced halls and its contemporary art and design collection.

Advertising

MTA CARD

Description: MTA Card is a school project that was designed as a series of cards promoting both the MTA and the King Tut exhibit at the Metropolitan Museum of Art using NYC signage.

Promotional Holiday Card

WARNER MUSIC GROUP

Description: These are the covers of two holiday promotional cards I designed for Warner Music Group this winter. I collaborated with another freelancer on the fractal snowflake card. This was a freelance project.

Package Design

BENJAMIN MOORE

Description: Benjamin Moore gets a colorful redesign for their Aura line. I created a color coding system for distinguishing the different finishes within the line and a store receipt in the form of a sticker for the top of the can that makes tracking paint selections and safety information possible online.

Identity / Collateral Design

MUSIC MATTERS

Description: Music Matters is a small record store in Park Slope Brooklyn with a neighborhood feel and a wide variety of music. I felt they could benefit from a new identity system and a blog to virtually expand their small space into an online community and store.

Book Design

WALLY LAMB

Description: Wally Lamb is the author I chose to represent in a three piece book collection. His books are at once psychological, whimsical, and honest. I chose a black and white palette and a playful illustration style.

Identity / Collateral Design

SELLDORF ARCHITECTS

Description: Selldorf Architects already has a nice logo, but it needed a bit of something extra. I kept the font used in their current logo and added an "S" based off a stairwell in one of the firm's blueprints.